Sponsor the Downtown Gilroy Holiday Festival & Parade

Get your name in front of 14,000 attendees in a single day.

2026 Presenting Partner

performance foodservice logo

December 5, 2026 at 3pm

Help us light up downtown Gilroy this holiday season. Every sponsorship keeps our community celebration free and festive — and puts your business in front of thousands of neighbors, shoppers, and visitors.

More than a logo on a banner, this is a chance to stand with your neighbors and help give Gilroy a holiday tradition worth coming back to year after year.

Santa’s Village at the Downtown Gilroy Holiday Festival

SANTA'S VILLAGE TITLE SPONSORSHIP

SOLD OUT THIS YEAR! THANK YOU!

14,000 ATTENDEES | #1 MOST-VISITED STOP | 1 EXCLUSIVE TITLE SPONSOR

Santa's Village is the heart of the Holiday Festival — the one stop every family with a child makes. Kids line up to meet Santa, parents capture the photo that becomes this year's holiday card, and the moment travels home in hundreds of phones across Gilroy. You don't just put a logo near the magic. You create it, you own it, and your name goes home with every family.

SOLD OUT

NAMING RIGHTS INVESTMENT

$2,500

EXCLUSIVE BRAND ASSOC.

Secure full naming rights and top-tier promotional billing as the exclusive presenter of Santa's Village.

  • Full naming rights: "Santa's Village, presented by [Your Business]" on all materials
  • Your logo on every printed and digital photo frame carried home
  • Top billing on Parade & Festival banners, social media, and the event website
  • Named presenter in press releases and community e-newsletters
  • Reserved VIP seats along the parade route
  • Complimentary parade entry with named live announcement
  • First right of renewal for the 2027 Holiday Festival
SOLD OUT — THANK YOU!
SOLD OUT

FULL PRODUCTION INVESTMENT

$3,000 - $4,000

COMPLETE EXPERIENCE BUILD

Own the magic in its entirety — covers the naming fee plus complete custom build, professional Santa, and family photo booth.

  • Includes all Naming Rights & top-tier promotional billing benefits
  • Professional Santa hire, high-quality velvet costume, and premium throne setup
  • Complete village set build — decorative cabin facade, custom backdrop, and holiday decor
  • Staffed photo station delivering both instant printed & digital photo keepsakes
  • Greeter elves and hosts to manage the queue plus a dedicated day-of event lead
  • Category exclusivity — absolutely no competitor in or near the family zone
  • Flexible alternative: structure as a full in-kind experience production!
SOLD OUT — THANK YOU!
Keller Williams

THANK YOU TO OUR SPONSOR

Keller Williams (Mark Salcido)

Sponsorship Opportunities

SOLD OUT

CHILLROY SPONSOR

$3,500

PRESENTING PARTNER

Our top-tier presenting partner — the most visible level at the festival.

Thank you to: Performance Foodservice

  • Premier, top-billing logo on the Parade Sponsor banner
  • Largest logo on the Festival banner and across all social media
  • Named presenting partner in every promotion — press releases, e-newsletters, and the event website
  • 12 premium reserved VIP seats — your own block in the North Pole VIP area
  • Stage recognition before and during the parade
  • Complimentary parade entry with named announcement
SOLD OUT — THANK YOU!
SOLD OUT

COMMUNITY TREE SPONSOR

$2,000

TREE LIGHTING SPONSORSHIP

Anchor the moment the whole crowd waits for — the tree lighting.

Thank you to: Gina Lopez Insurance & Financial Services, Inc

  • Logo displayed at the Community Tree throughout the season
  • Recognized as the Tree Lighting sponsor from the stage at the ceremony
  • 4 reserved VIP seats for your guests along the parade route
  • Prominent logo on the Parade & Festival banners and social media
  • Logo on the event website
  • Complimentary parade entry with named announcement
SOLD OUT — THANK YOU!
SOLD OUT

NORTH POLE VIP SPONSOR

$2,500

VIP AREA NAMING

Put your name on the premium reserved viewing area along the route.

Thank you to: Edward Jones (Liz Murillo)

  • Naming rights to the North Pole VIP area — name & logo on the on-site banner and area signage
  • 8 reserved seats in the North Pole VIP area
  • Prominent logo on the Parade Sponsor banner and Festival banner
  • Logo across social media and on the event website
  • Stage recognition, named announcement, and complimentary parade entry
SOLD OUT — THANK YOU!
SOLD OUT

VOLUNTEER T-SHIRT SPONSOR

$1,500

EVENT-DAY VISIBILITY

Your brand on every volunteer working the festival.

Thank you to: US Bank

  • Your logo on the front, back & sleeve of shirts worn by 150 event volunteers
  • Logo on the Festival banner, social media, and the event website
  • Complimentary parade entry with named announcement
SOLD OUT — THANK YOU!
SOLD OUT

JUNIOR GRAND MARSHAL SPONSOR

$2,000

YOUTH COMMUNITY SPOTLIGHT

Stand alongside a young Gilroy hero — one of the parade's most meaningful honors.

Thank you to: CEFCU

  • Exclusive sponsorship tied to the Junior Grand Marshal
  • Name and logo on the GDBA Holiday Festival & Parade web page
  • Dedicated recognition across GDBA social media
  • Featured spotlight in the GDBA Holiday Festival & Parade e-newsletter
  • 4 reserved seats along the parade route
  • Sponsor banner displayed prominently on the Junior Grand Marshal parade route
SOLD OUT — THANK YOU!
SOLD OUT

SANTA'S SLEIGH SPONSOR

$2,000

PARADE NAMING

Ride with the star of the show.

Thank you to: Chris Wheeler Real Estate

  • Your name on Santa's Sleigh as it rolls down the parade route
  • Private photo op with Santa and the sleigh in the parade staging area before step-off
  • Up to 2 guests ride in the sleigh with Santa along the parade route
  • Logo on the Festival banner, social media, and the event website
  • Complimentary parade entry with named announcement
SOLD OUT — THANK YOU!
SOLD OUT

GRAND MARSHAL SPONSOR

PARADE SPONSORSHIP

Thank you to Edward Jones (Liz Murillo) for supporting the Grand Marshal.

Thank you to: Edward Jones (Liz Murillo)

    SOLD OUT — THANK YOU!
    SOLD OUT

    SOUTH POLE VIP AREA SPONSOR

    $1,500

    GUEST-HOSTING LEVEL

    A reserved spot your guests cannot get for free — prime, named, and held just for you.

    Thank you to: Christopher Ranch

    • Naming rights to the South Pole VIP area — roped-off section with your name and logo on signage
    • 6 guaranteed reserved seats to host clients, employees, family, and guests
    • Logo on the Parade & Festival banners, social media, and the event website
    • Stage recognition, named announcement, and complimentary parade entry
    SOLD OUT — THANK YOU!
    AVAILABLE

    HOLIDAY FESTIVAL CHAMPION

    Supported by: Blossom Valley Foods

    $1,500

    MAXIMUM VISIBILITY

    Maximum visibility across every banner and channel.

    • Prominent logo on the Parade Sponsor banner and Festival banner
    • Logo across social media and on the event website
    • Named announcement during the parade
    • Complimentary parade entry
    BECOME A SPONSOR
    SOLD OUT

    NORTH POLE STAGE SPONSOR

    $1,500

    STAGE NAMING

    Naming rights: "The [Your Business] North Pole Stage"

    • Your business thanked between every act, all afternoon
    • Logo on stage signage, the Festival banner, social media, and the event website
    • Complimentary parade entry
    SOLD OUT — THANK YOU!
    SOLD OUT

    SOUTH POLE STAGE SPONSOR

    $1,500

    STAGE NAMING

    Naming rights: "The [Your Business] South Pole Stage"

    Thank you to: MG Constructors & Engineers

    • Your business thanked between every act, all afternoon
    • Logo on stage signage, the Festival banner, social media, and the event website
    • Complimentary parade entry
    SOLD OUT — THANK YOU!
    SOLD OUT

    TRAIL OF TREATS & GOODIE BAG SPONSOR

    $1,000

    FAMILY EVENT VISIBILITY

    Put your name in front of families throughout the Trail of Treats route.

    Supported by: Lisa Faria Real Estate Advisor

    • Name and logo printed on the official Trail of Treats branded goodie bag
    • Name and logo featured on every Trail of Treats sign marker along the route
    • Recognition across the GDBA website and social media leading up to the event
    • Visibility in front of an estimated 14,000 attendees during Trail of Treats
    • Supports a safe, family-friendly downtown tradition for kids and families
    THANK YOU TO OUR SPONSOR!
    AVAILABLE

    STAR OF LIGHT

    $1,000

    HOLIDAY MAGIC

    Strong, mid-level recognition across the festival.

    Supported by: D’Rose Petting Zoo • EZ Clean Car & Dog Wash • MC Insurance Services • Guild Mortgage (Jayson Stebbins)

    • Logo on the Parade Sponsor banner and Festival banner
    • Logo on social media and the event website
    • Named announcement during the parade
    • Complimentary parade entry
    BECOME A SPONSOR
    AVAILABLE

    HOLIDAY MAGIC SPONSOR

    $750

    LIGHTS & DECOR

    Help decorate downtown — lights, garlands, and holiday cheer.

    Supported by: Lu & La Agency

    • Logo on the Festival banner and holiday decor signage downtown
    • Logo on social media and the event website
    • Complimentary parade entry with named announcement
    BECOME A SPONSOR
    AVAILABLE

    GLAD TIDINGS LEVEL

    $500

    Supported by: Chick-fil-A Gilroy • City of Gilroy • Visit Gilroy • Floors Direct of Gilroy • Gwyn & Ed Sauceda • Integrated Financial Benefits (Jeff & Barbara Orth) • Council Member Carol Marques • Raising Cane’s • Diane Baty, Coldwell Banker • Jill Toler Real Estate • California Sports Center • South County Community Services

    • Logo on the Festival banner, social media, and Parade Sponsor banner
    • Complimentary parade entry + named announcement
    BECOME A SPONSOR
    SOLD OUT

    IN-KIND SPONSORS

    Promotional coverage in exchange for logo placement + recognition.

    Thank you to: Gilroy Dispatch • Central Coast Entertainment • The Buzz PR

    • Logo on the event website and social media
    SOLD OUT — THANK YOU!
    AVAILABLE

    GOODWILL LEVEL

    $250

    Support a festive downtown celebration for the whole community.

    • Business name on the Parade Sponsor banner
    • Complimentary parade entry
    BECOME A SPONSOR

    Thank You to Our Sponsors

    AS OF OCTOBER 20, 2026

    Chillroy Presenting Sponsor

    Performance Foodservice logo

    Premier & Naming Sponsors

    Star of Light Sponsors

    Holiday Magic Sponsor

    Glad Tidings Sponsors

    Downtown Champion Sponsors

    Holiday Festival Champion

    In-Kind Sponsors

    $2,000 JUNIOR GRAND MARSHAL SPONSOR

    YOUTH COMMUNITY SPOTLIGHT

    Stand alongside a young Gilroy hero and connect your business with one of the parade’s most meaningful honors.

    • Exclusive sponsorship tied to the Junior Grand Marshal — a local young person recognized for outstanding service, heart, and commitment to Gilroy
    • Name and logo featured on the GDBA Holiday Festival & Parade web page as the official Junior Grand Marshal Sponsor
    • Dedicated recognition across GDBA social media leading up to the parade
    • Featured spotlight in the GDBA Holiday Festival & Parade e-newsletter
    • 4 reserved seats along the parade route for your team, family, or guests
    • Sponsor banner displayed prominently on the Junior Grand Marshal parade route on parade day

    Performance Foodservice

    SOLD OUT! $3,500 CHILLROY SPONSOR

    PRESENTING PARTNER

    Our top-tier presenting partner — the most visible level at the festival.

    • Premier, top-billing logo on the Parade Sponsor banner
    • Largest logo on the Festival banner and across all social media
    • Named presenting partner in every promotion — press releases, e-newsletters, and the event website
    • 12 premium reserved VIP seats — your own block in the North Pole VIP area for your team, clients, and guests
    • Stage recognition before and during the parade
    • Complimentary parade entry with named announcement

    $2,500 NORTH POLE VIP SPONSOR

    Put your name on the premium reserved viewing area along the route.

    • Naming rights to the North Pole VIP area — name & logo on the on-site banner and area signage
    • 8 reserved seats in the North Pole VIP area for your team, clients, and guests
    • Prominent logo on the Parade Sponsor banner and Festival banner
    • Logo across social media and on the event website
    • Stage recognition, named announcement, and complimentary parade entry

    $3,000/year or $10,000/5 years

    COMMUNITY TREE SPONSOR

    Anchor the moment the whole crowd waits for — the tree lighting.

    • Logo displayed at the Community Tree throughout the season
    • Recognized as the Tree Lighting sponsor from the stage at the ceremony
    • 4 reserved VIP seats for your guests along the parade route
    • Prominent logo on the Parade & Festival banners and social media
    • Logo on the event website
    • Complimentary parade entry with named announcement

    SOLD OUT! $1,500 SOUTH POLE VIP AREA SPONSOR

    GUEST-HOSTING LEVEL

    A reserved spot your guests cannot get for free — prime, named, and held just for you.

    • Naming rights to the South Pole VIP area: a roped-off section in a prime location, with your name and logo on the signage
    • 6 guaranteed reserved seats to host clients, employees, family, and guests
    • Logo on the Parade & Festival banners and social media
    • Logo on the event website
    • Stage recognition, named announcement, and complimentary parade entry

    Make it yours: Add a branded tent, table, refreshments, or extra reserved seating to turn your area into a client-hosting space. Ask about à la carte enhancements.

    $1,500 HOLIDAY FESTIVAL CHAMPION

    Maximum visibility across every banner and channel.

    • Prominent logo on the Parade Sponsor banner and Festival banner
    • Logo across social media and on the event website
    • Named announcement during the parade
    • Complimentary parade entry

    $1,000 TRAIL OF TREATS SPONSOR

    FAMILY EVENT VISIBILITY

    Put your name in front of families throughout the Trail of Treats route.

    • Name and logo printed on the official Trail of Treats branded goodie bag
    • Name and logo featured on every Trail of Treats sign marker along the route
    • Recognition across the GDBA website and social media leading up to the event
    • Visibility in front of an estimated 14,000 attendees during Trail of Treats
    • Supports a safe, family-friendly downtown tradition for kids, families, and the Gilroy community

    $1,000 STAR OF LIGHT

    HOLIDAY MAGIC

    Strong, mid-level recognition across the festival.

    • Logo on the Parade Sponsor banner and Festival banner
    • Logo on social media and the event website
    • Named announcement during the parade
    • Complimentary parade entry

    $500 GLAD TIDINGS LEVEL

    • Logo on the Festival banner, social media, and Parade Sponsor banner
    • Complimentary parade entry with named announcement

    $250 GOODWILL LEVEL

    • Business name on the Parade Sponsor banner
    • Complimentary parade entry

    Two More Ways to Partner

    In-kind opportunities that put your business at the heart of the festival.

    IN-KIND MEDIA PARTNERS

    Radio and press partners amplify the festival across the region in exchange for top-tier logo placement, on-air mentions, and stage recognition. Contact us to discuss a media trade for 2026.

    IN-KIND COMMUNITY SUPPORTERS

    Businesses and organizations that contribute goods, services, equipment, or volunteer support are recognized on the event website and on-site signage. If your business can help in kind, we would love to hear from you.

     

    Ready to sponsor?

    Reserve your level today — spots are filling for 2026.

    To reserve your sponsorship or ask any questions, please reach out to Marci Bracco Cain at marci@thebuzzpr.net, call (831) 747-7455 or click on the “Become a Sponsor” button below. Spots fill quickly, so we encourage you to confirm your level early to secure the recognition that comes with it.

    Thank you for considering a partnership with us. We are grateful for the businesses that make downtown Gilroy what it is, and we hope to celebrate alongside you this December.

    VIEW PARADE DETAILS & REGISTER

    Thank You to Our 2026 Committee!

    We are grateful to the dedicated community members, business leaders, and local partners helping bring the 2026 GDBA Holiday Festival & Parade to life.

    Amber Atteberry
    Sylvia Bell
    Michele Campbell
    Lisa Faria
    Mary Gurries
    Vickie Haussmann
    Albert Lambert
    Carol Marques
    Nita Mitchell
    Jeff Orth
    Barbara Orth
    Wendy Noboa
    Kamille Rocha
    Gwyn and Ed Sauceda
    Jill Toler

     

    Additional Info

    marci@thebuzzpr.net