Help us light up downtown Gilroy this holiday season. Every sponsorship keeps our community celebration free and festive — and puts your business in front of thousands of neighbors, shoppers, and visitors.
More than a logo on a banner, this is a chance to stand with your neighbors and help give Gilroy a holiday tradition worth coming back to year after year.
SOLD OUT THIS YEAR! THANK YOU!
Santa's Village is the heart of the Holiday Festival — the one stop every family with a child makes. Kids line up to meet Santa, parents capture the photo that becomes this year's holiday card, and the moment travels home in hundreds of phones across Gilroy. You don't just put a logo near the magic. You create it, you own it, and your name goes home with every family.
EXCLUSIVE BRAND ASSOC.
Secure full naming rights and top-tier promotional billing as the exclusive presenter of Santa's Village.
COMPLETE EXPERIENCE BUILD
Own the magic in its entirety — covers the naming fee plus complete custom build, professional Santa, and family photo booth.
PRESENTING PARTNER
Our top-tier presenting partner — the most visible level at the festival.
TREE LIGHTING ANCHOR (or $10,000 / 5 years)
Anchor the moment the whole crowd waits for — the tree lighting.
VIP AREA NAMING
Put your name on the premium reserved viewing area along the route.
EVENT-DAY VISIBILITY
Your brand on every volunteer working the festival.
YOUTH COMMUNITY SPOTLIGHT
Stand alongside a young Gilroy hero — one of the parade's most meaningful honors.
PARADE NAMING
Ride with the star of the show.
NAMING
One of the festival's most photographed zones — open for naming in 2026.
GUEST-HOSTING LEVEL
A reserved spot your guests cannot get for free — prime, named, and held just for you.
MAXIMUM VISIBILITY
Maximum visibility across every banner and channel.
STAGE NAMING
Naming rights: "The [Your Business] North Pole Stage"
STAGE NAMING
Naming rights: "The [Your Business] South Pole Stage"
FAMILY EVENT VISIBILITY
Put your name in front of families throughout the Trail of Treats route.
HOLIDAY MAGIC
Strong, mid-level recognition across the festival.
LIGHTS & DECOR
Help decorate downtown — lights, garlands, and holiday cheer.
Promotional coverage in exchange for logo placement + recognition.
YOUTH COMMUNITY SPOTLIGHT
Stand alongside a young Gilroy hero and connect your business with one of the parade’s most meaningful honors.
• Exclusive sponsorship tied to the Junior Grand Marshal — a local young person recognized for outstanding service, heart, and commitment to Gilroy
• Name and logo featured on the GDBA Holiday Festival & Parade web page as the official Junior Grand Marshal Sponsor
• Dedicated recognition across GDBA social media leading up to the parade
• Featured spotlight in the GDBA Holiday Festival & Parade e-newsletter
• 4 reserved seats along the parade route for your team, family, or guests
• Sponsor banner displayed prominently on the Junior Grand Marshal parade route on parade day
PRESENTING PARTNER
Our top-tier presenting partner — the most visible level at the festival.
• Premier, top-billing logo on the Parade Sponsor banner
• Largest logo on the Festival banner and across all social media
• Named presenting partner in every promotion — press releases, e-newsletters, and the event website
• 12 premium reserved VIP seats — your own block in the North Pole VIP area for your team, clients, and guests
• Stage recognition before and during the parade
• Complimentary parade entry with named announcement
Put your name on the premium reserved viewing area along the route.
• Naming rights to the North Pole VIP area — name & logo on the on-site banner and area signage
• 8 reserved seats in the North Pole VIP area for your team, clients, and guests
• Prominent logo on the Parade Sponsor banner and Festival banner
• Logo across social media and on the event website
• Stage recognition, named announcement, and complimentary parade entry
Anchor the moment the whole crowd waits for — the tree lighting.
• Logo displayed at the Community Tree throughout the season
• Recognized as the Tree Lighting sponsor from the stage at the ceremony
• 4 reserved VIP seats for your guests along the parade route
• Prominent logo on the Parade & Festival banners and social media
• Logo on the event website
• Complimentary parade entry with named announcement
GUEST-HOSTING LEVEL
A reserved spot your guests cannot get for free — prime, named, and held just for you.
• Naming rights to the South Pole VIP area: a roped-off section in a prime location, with your name and logo on the signage
• 6 guaranteed reserved seats to host clients, employees, family, and guests
• Logo on the Parade & Festival banners and social media
• Logo on the event website
• Stage recognition, named announcement, and complimentary parade entry
Make it yours: Add a branded tent, table, refreshments, or extra reserved seating to turn your area into a client-hosting space. Ask about à la carte enhancements.
Maximum visibility across every banner and channel.
• Prominent logo on the Parade Sponsor banner and Festival banner
• Logo across social media and on the event website
• Named announcement during the parade
• Complimentary parade entry
FAMILY EVENT VISIBILITY
Put your name in front of families throughout the Trail of Treats route.
• Name and logo printed on the official Trail of Treats branded goodie bag
• Name and logo featured on every Trail of Treats sign marker along the route
• Recognition across the GDBA website and social media leading up to the event
• Visibility in front of an estimated 14,000 attendees during Trail of Treats
• Supports a safe, family-friendly downtown tradition for kids, families, and the Gilroy community
HOLIDAY MAGIC
Strong, mid-level recognition across the festival.
• Logo on the Parade Sponsor banner and Festival banner
• Logo on social media and the event website
• Named announcement during the parade
• Complimentary parade entry
• Logo on the Festival banner, social media, and Parade Sponsor banner
• Complimentary parade entry with named announcement
• Business name on the Parade Sponsor banner
• Complimentary parade entry
NEW • NAMING
One of the festival’s most photographed zones — open for naming in 2026.
• Naming rights to the Grinchville activation, with on-site logo signage
• Prominent logo on the Parade & Festival banners and social media
• Logo on the event website and named announcement during the parade
• Complimentary parade entry
Radio and press partners amplify the festival across the region in exchange for top-tier logo placement, on-air mentions, and stage recognition. Contact us to discuss a media trade for 2026.
Businesses and organizations that contribute goods, services, equipment, or volunteer support are recognized on the event website and on-site signage. If your business can help in kind, we would love to hear from you.
Reserve your level today — spots are filling for 2026.
To reserve your sponsorship or ask any questions, please reach out to Marci Bracco Cain at info@thebuzzpr.net, call (831) 747-7455 or click on the “Become a Sponsor” button below. Spots fill quickly, so we encourage you to confirm your level early to secure the recognition that comes with it.
Thank you for considering a partnership with us. We are grateful for the businesses that make downtown Gilroy what it is, and we hope to celebrate alongside you this December.
We are grateful to the dedicated community members, business leaders, and local partners helping bring the 2026 GDBA Holiday Festival & Parade to life.
Amber Atteberry
Sylvia Bell
Michele Campbell
Lisa Faria
Mary Gurries
Vickie Haussmann
Albert Lambert
Carol Marques
Nita Mitchell
Jeff Orth
Barbara Orth
Wendy Noboa
Kamille Rocha
Gwyn and Ed Sauceda
Jill Toler
